⭐ Google My Business Optimization Guide (2025 – Step-by-Step)
🔍 How Does Google My Business Work?
A free Google tool to manage:
Business info (name, address, phone)
Reviews
Photos & videos
Announcements, promotions, news
Local SEO is crucial.
✅ Why GMB Optimization Matters
✔ Higher local ranking
✔ More calls & website visits
✔ Trust through reviews
✔ Better visibility on Maps
🛠️ Step-by-Step Optimization Checklist
1️⃣ Create / Claim & Verify
Search your business on Google
Claim or add it
Verify via OTP/postcard/video
Tip: Use the exact business name (no keywords).
2️⃣ Pick the Appropriate Category
This is an influential factor.
Pick the most accurate primary category
Add relevant secondary categories
3️⃣ Compose a Compelling Business Description (750 characters)
Include:
Services
Location keywords
Natural language (no “best/#1” claims)
Example:
We assist enterprises, in Jaipur to expand their online presence via SEO, social media marketing and branding services.
4️⃣ Complete Contact Details
Address (consistent everywhere online)
Phone number
Website
Business hours (update holidays)
5️⃣ Add Photos & Videos (Weekly)
Upload:
Logo & cover
Shop/office
Team
Products/services
📸 Rename files with keywords (e.g., digital-marketing-jaipur.jpg).
6️⃣ Add Services & Products
Go to Edit Profile → Services/Products
Add descriptions & prices (optional)
This enhances keyword exposure.
7️⃣ Post Regular Updates (1–2/Week)
Post:
Tips
Offers
Announcements
Blog links
Profiles that are active achieve rankings.
8️⃣ Get & Reply to Reviews
Ask happy customers
Reply to every review
Use keywords naturally in replies
9️⃣ Enable Messaging & Calls
Turn on chat
Reply quickly (Google monitors reply speed)
🔑 Advanced GMB SEO Tips
✔ Use location keywords
✔ Maintain NAP information
✔ Add Q&A (ask & answer yourself)
✔ Track Insights weekly
✔ Steer clear of counterfeit/purchased reviews
❌ Common Mistakes to Avoid
Keyword stuffing in name
Wrong category
Ignoring reviews
No posts or photos
Inconsistent details
0 Comments